Micet Origin
MICET (Innovative & Craft Brewing Equipment) was founded by Ms. Nancy along with the help of her Canadian strategic partner Mario Bourgeois from Brewery Trader. She worked in the brewing equipment manufacturing sector and established her own beer brewing equipment factory for nearly 15 years. she deep knows that it takes craftsman spirit, innovation, dedication, hard work, and strict quality control to deliver the perfect brewing system. Blessed with a beautiful life, Her goal is to become an industry leader in the brewing equipment manufacturing sector.
Micet Strategic Planning
1. Build MICET industrial park, gather upstream and downstream industrial chains, and establish a global brewing equipment procurement center for one-stop shopping.
2. Build industrial tourism project in Asia—Brewing equipment exhibition center integrates the whole process of beer equipment, develop Micet cellar so that each visitor can enjoy our beers brewed on our systems.
3. Set up sales agencies and branches, overseas warehouses, equipment brewing display sales platforms in major markets in the world, to realize the one-stop service of manufacturing in China, overseas design and sales, to realize the integration of global resources.
Micet Mission
Build a passionate, efficient, and elite team with the sharing spirit
Insist on craftsman spirit to fabricate high-quality brewing systems
Lead the brewing industry with the innovative spirit
To be the world’s top efficient and intelligent brewing equipment manufacturer.
Insist on craftsman spirit to fabricate high-quality brewing systems
Lead the brewing industry with the innovative spirit
To be the world’s top efficient and intelligent brewing equipment manufacturer.
Micet Vision
To be the world’s leader, benchmark, and model in beer brewing equipment manufacturer
To establish a global partner system, dedicated to the distributor service
To be family for employees to pursue personal development and learning
To establish a global partner system, dedicated to the distributor service
To be family for employees to pursue personal development and learning
Micet Value
Work rigorously and with honesty
Act in a practical and steady fashion
Put customer service first and supreme
Craftsman spirit, Innovation consciousness
Elite culture, Win-win cooperation
Micet Quality
Quality is the endorsement of the product
No produce no sell low quality products
Constantly strive for the perfect product
Change the inferior image of Chinese products in the world
Micet Talent
Hiring employees with 3D technology experience;
Have employees adhere to the standard system;
Educating employees by sharing learning;
Keeping employees as part of Micet family and culture with the highest level of respect.