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Business growth challenges facing the brewing industry

Business growth challenges facing the brewing industry

The brewing industry has undergone several major changes recently. The explosive growth of the craft beer market and the addition of more and more new breweries have put pressure on craft breweries of all sizes. Moreover, the tastes of ordinary beer drinkers have become more complicated, and they will choose higher-quality beer.
Competition in the brewing industry market has increased significantly, making the business growth of breweries engaged in the brewing industry more difficult than ever. But, you can stabilize your income through new business strategies.
6 business challenges
Fundraising

Fundraising

It is very difficult for everyone in the brewing industry to expand their business. Whether you are a small brewery hoping to open a bar or a medium-sized brewery trying to develop a retail channel, it is difficult to reach a new level when profits are low. Even large breweries cannot expand without capital.
Capital and investment are becoming increasingly attractive to craft beer companies, especially crowdfunding. With many fans of craft beer, breweries can attract loyal potential investors who are as keen on providing a brand image as breweries.
As many people have witnessed, there are certain risks and challenges in all the ways to obtain funds. However, if funds are raised in the right way, self-employed individuals can be promoted from small local breweries to regional or national breweries within a few months.
Distributed to bars and shops

Distributed to bars and shops

It has always been difficult to put beer on the shelf in a bar or store, especially for breweries that few people know about. Fortunately, with the increase in the craft beer market, bars and shops have also expanded to include more independent craft beer. However, even with such a wide range of options, the brewer still needs many links to be able to present the beer to the buyer.
In addition to the need for consistent quality, branding, and attractiveness, differentiation is also being valued more and more. Bars, pubs, and distributors need to know what makes beer different, or they need to know why consumers like your beer. Studies have shown that 47% of consumers are most likely to associate craft beverages with unique flavors. If the goal of the brewery is growth, then the brewery will need to spend time developing distinctly differentiated beverages and brands in this highly competitive market.
Sales strategies are also gradually changing, and hard sales are no longer effective. The success of the brewery will come from establishing relationships with buyers, understanding your positioning, and promptly following up and sending high-quality beer samples. This may be a breakthrough for your brewery’s success because many breweries have no way to do this.
Quality control and consistency

Quality control and consistency

The quality and consistency of craft beer are of utmost importance. The quality, consistency, and innovation of beer have always been the core factors for the success of the brewery, and they will inevitably drive the success of the brewery. Consumers who drink bad craft beer will only blame the craft brewery and may not buy any products from this brewery in the future.
Once you start selling beer in bars or retail stores, controlling quality becomes more difficult. Smaller breweries usually do not have the resources to detect anything unexpected in the cell count, and sometimes may miss the date code. In addition, some bar staff may not be educated in the flavor of craft beer, and do not know how the beer should be stored, dumped, and sold. This has caused great resistance to craft breweries to open up new markets.
According to research on consumer attitudes towards craft beer, 42% of people believe that craft beer has higher quality ingredients than other beers, and 41% of people task craft beer that requires more attention and time in the production process. And the labor investment is higher. Consumer education and beer quality control are vital to the development of individual brewers and the industry. Because without it, a brand may be compromised before stepping out of the brewery door.
For how to improve the quality and consistency of beer, you can check out the article below, I hope it can help you.
How to improve the quality and consistency of beer
How to improve the quality and consistency of beer?

The brewery is an environment where craftsmanship, science, and exploration are integrated. It can continuously innovate and create new products, pushing the craft brewing industry to new heights. The beer flavor is at the core of the brewery’s success, especially in an era when educated consumers choose from a saturated market. The quality, consistency, and

Read More »
How to improve the quality and consistency of beer
How to improve the quality and consistency of beer?

The brewery is an environment where craftsmanship, science, and exploration are integrated. It can continuously innovate and create new products, pushing the craft brewing industry to new heights. The beer flavor is at the core of the brewery’s success, especially in an era when educated consumers choose from a saturated market. The quality, consistency, and

Read More »
Marketing and influence

Marketing and influence

From Oktoberfest to social media promotion, breweries can do many things to expand their market operations. But many breweries don’t know where to start or haven’t found a suitable way to consider it as a priority. Although digital marketing may not be very effective in the short term, if you can’t find your website on the Internet, social media and other contact methods will become a big obstacle to the success of the brewery.
According to statistics from a digital agency, 50% of consumers will search the Internet for bars that sell specific craft beer and will share pictures of craft beer online. 30% of craft beer drinkers will be influenced by the design of the brewery’s website and will visit these websites to learn more about the brand. This is supported by other studies that found that 74% of craft beer drinkers will research the brand on their mobile devices before buying.
In this highly competitive market, many small beer manufacturers are now struggling to enter the Oktoberfest. Digital marketing enables brands to take matters into their own hands and interact directly with consumers. Buyers will pay attention to the recent event exposure, and they also pay attention to the brand’s social exposure and attention to determine whether it is worth buying a certain beer. Digital marketing and social marketing have become necessities for the growth of breweries.
Build a talent team

Build a talent team

Normally, one of the biggest obstacles to the growth of breweries is internal resources and culture. For smaller breweries, realizing the need to increase manpower is often a long and difficult task. As an entrepreneur, there is always a tendency to think that you can do everything by yourself, maybe you can do it alone in the early days because you have motivation and enthusiasm. But if someone around you can help you, you will eventually make a better decision. Hiring the right people in advance can make your brewery a big step forward from success.
The team of a brewery is its brand. If people don’t believe in the brand, the company will eventually be affected. A beer brand needs to tell a story about its people, its history, and its culture. In addition, its people need to own the story and be passionate about everything the company does. From owners and brewers to sales staff, drivers, cleaners, and managers, every employee is part of the story that attracts the interest of buyers and drinkers.
Extend beer shelf life and preserve beer taste

Extend beer shelf life and preserve beer taste

The craft beer market is growing explosively, and ordinary beer drinkers have more complex taste requirements and will choose higher-quality beer. Winemakers also hope to expand their business by exporting their products to distant consumers. To respond to market changes, breweries must adjust production methods to create higher-quality products, prioritizing beer styles and characteristics to attract sophisticated consumers, while reducing processing costs and extending product shelf life.
Under normal circumstances, the brewery will use rapid pasteurization to control the content of microorganisms, but this approach has limitations. Although rapid pasteurization can be the spoilage biological denaturation in beer, it can also destroy the delicate flavor and characteristics of the beer. In addition, the rapid pasteurization method will heat the beer to 70°C in a short time, and the heating process requires a lot of energy, which is not conducive to reducing processing costs.
Now, more and more breweries are beginning to use aseptic filtration to process microorganisms in beer. Sterile filtration is a method of microbial stabilization, which eliminates undesirable contaminants. Sterile filtration can not only extend the shelf life of beer, allow you to sell beer to farther places, but also retain the characteristics and flavors required by beer. In addition, the cost of using sterile filtration is lower than that of rapid pasteurization.
The craft beer industry has undergone several major changes and is now in a stage of rapid growth, with more and more people entering this industry. If the brewery wants to succeed in this environment, it needs to actively face all the above challenges and complete them. Micet Craft will become your most loyal partner on the road to success.
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Beer Brewery Equipment Manufacturer The brewing supplies provided by Micet Craft can support your brewing needs from small batches of micro beer brewing equipment to 100 barrels capacity. Micet Craft has reached cooperation with many breweries around the world, we can design and manufacture professional brewing systems for breweries, including cellar beer brewing equipment and other

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China stainless steel fermentation vessels manufacturer The fermentation tank is where the beer carry out the fermentation process, it provides a place suitable for life activities and metabolism for microorganisms. To adapt to the use of different sizes of breweries, Micet Craft produced a variety of sizes and specifications of fermentation tanks. Customers can choose

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Professional bright Beer tank manufacturer from China The bright tank is a vessel for storing and carbonated beer, it is also called the brite tank. The bright tank is an important part of the workflow of professional beer brewers. It can be used to store and carbonate beer, thus eliminating the trouble of cleaning beer

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China brewing equipment manufacturer and suppliers Micet Craft has cooperated with breweries in many countries around the world to provide them with brewing equipment. We provide customers with turnkey brewery solutions, which include designing, manufacturing and installing customized breweries. The Micet Craft team has decades of experience in the manufacturing of brewing equipment, we not

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Best brewhouse equipment manufacturer from china Brewing good beer requires brewhouse equipment. Whether you are brewing beer for home, business or brewery, Micet Craft can provide a turnkey solution according to the daily output you need. We have brewhouse equipment with 2 vessels, 3 vessels and 4 vessels, the unique design allows you to do decoction

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Professional beer filling machine manufacturer Beer filling machine is the core equipment of the beer production line. Our beer filling system uses stainless steel as the production material. Stainless steel is not easy to wear, and it is easy to clean. Micet Craft provides you with a cheap and efficient way of filling beer. We

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Get a turnkey solution for craft breweries
If you are ready to open a craft brewery, you can contact us. Micet Craft’s engineers will provide you with a list of craft brewery equipment and related prices. Of course, we can also provide you with professional turnkey brewery solutions, allowing you more time to focus on brewing delicious beer. Micet Craft very much hope to cooperate with you, my friend!

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